SearchCap: Wikimedia Search, Google MyMaps App & Link Building

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Wikimedia Foundation: “We’re Not Building A Global Crawler Search Engine”
    Feb 16, 2016 by Matt McGee

    Two executives refute recent reports that Wikipedia is planning to build its own search engine to compete with Google.

  • Google Makes MyMaps App Improvements But Doesn’t Quite Make It There
    Feb 16, 2016 by Greg Sterling

    Google has rebuilt and relaunched its MyMaps app. For those unaware. it’s a stand-alone app that allows users to create and share custom maps. The idea is compelling. But it’s less compelling as a user experience. A trip-planning and social-mapping tool, it’s also interesting as a way to save local favorites for repeated use. Google […]

  • Call Tracking And Analytics 101
    Feb 16, 2016 by Digital Marketing Depot

    US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology “must-have” as a result. Join Mike Boland, […]

  • Feed Your SEO & SEM Obsession
    Feb 16, 2016 by Search Engine Land

    But time is running out! We’re only two weeks away from Search Engine Land’s SMX West, THE search marketing conference for search-obsessed professionals! SMX West is the premier search show, and this year, it’s bigger and better than ever! We’re so confident, we’ll even guarantee that you’ll get the search marketing tactics and solutions you […]

  • How To Compile A Top-Notch Competitive Analysis For Search
    Feb 16, 2016 by Brian Harnish

    In order to beat the competition in search engine rankings, you must first know what they’re doing. Columnist Brian Harnish shares his tips for putting together a solid competitor analysis.

  • 3 Requirements For A Successful Link Building Campaign
    Feb 16, 2016 by Andrew Dennis

    What are the secret ingredients of an effective link building campaign? Columnist Andrew Dennis believes they are collaboration, great content and a solid product/service.

  • Wikimedia Foundation Secures $250,000 Grant For Search Engine Development
    Feb 15, 2016 by Matt McGee

    Knight Foundation money to be used for Knowledge Engine project that aims to discover “reliable and trustworthy public information on the Internet.”

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing

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