SearchCap: Yahoo Directory, Google Lyrics & Santa On Christmas

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yes, Steve Scalise, There Was A Google In 2002

    US House of Representatives majority whip says Google not being “available” in 2002 prevented vetting his speaking to group of white supremacists. But Google and other popular search engines did exist.

  • Securing Investment In Content And SEO In 2015: 3 Keys To Unlocking Success

    So, you want some of those business dollars filtered into content and SEO in 2015? If so, defining these three key areas will help you put together a budget that looks at internal operations, the major issues hindering the website, and tracking results to keep those dollars filtering in. 1. Identify The Problems One of the […]

  • Doubling Down On Audience-Centric Marketing

    After a banner year for audience marketing, it’s a great time to revisit the concepts I touched on earlier this year and explore some thoughts on what’s further driving audience marketing trends as we move into 2015. There are some major, exciting changes happening in the digital marketing space: the increasing importance of tracking and […]

  • AdWords Scripts For Every Level: Part 2, Intermediate Tips For Editing & Troubleshooting

    This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new scripts users run into. I asked scripts whizzes, Frederick Vallaeys, former Googler and co-founder of […]

  • Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014

    This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search query data from ad click referrer strings, fearing that this would mean the loss […]

  • 5 Incredibly Practical Reasons To Do PPC In 2015

    The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results page – and if you’re not there, your competition surely […]

  • 10 Things I Learned About Local SEO In 2014

    We may not be in school anymore, but as we in the SEO business know, the education process never ends. With that in mind, I’d like to share with you some of the things I learned about this bizarre trade we practice over the past year: 1. Never Again, Google; Never Again First they came […]

  • AdWords Scripts For Every Level: Part 1, Learning How To Read Scripts

    A primer on the fundamentals of Google AdWords scripts.

  • Yahoo Directory Closes, Five Days Early

    The core service that launched Yahoo as an internet company — the Yahoo Directory — finally closes 20 years after it began.

  • Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy

    As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapting to a constantly changing PPC world. Larry Kim first touched on this […]

  • Mapping It Out: Our Top 10 Local Search Columns For 2014

    Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need for businesses to build and optimize an online presence. Local business owners and search marketers responded […]

  • Search In Pics: Google Scream Room, Mr. Jingles & Jewglers Menorah

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Mr. Jingles On Holidays: Source: Google+ Jewglers Menorahs: Source: Google+ Mr. Jingles Baking Google+ Holiday Cookies: […]

  • Google Music Video Search Results Now Contain Links To Lyrics On Google Play

    Google’s music video search results also contain lyrics snippets with a link to the full lyrics on Google Play.

  • Google Translate Shows Santa Claus Picture As Easter Egg

    Google loves easter eggs and here is a special one for the holiday season. Search for Santa Claus on Google Translate.

  • Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google

    Santa Claus is on his way — and there are two excellent services to track his progress. Our guide to getting the most of out NORAD Tracks Santa and Google Santa Tracker.

  • Useful Links For Link Builders: Our Top 10 Link Week Columns For 2014

    When Google’s head of webspam, Matt Cutts, kicked off 2014 by denouncing guest blogging as a link building strategy, link builders knew they were going to be in for an interesting year. And indeed they were right. We saw major brands like Expedia and eBay get hit with manual penalties, and many speculated that these were related […]

  • What I Learned In AdWords Can Help You

    I once moderated a focus group for Google where we split the participants into two groups: small agencies and large agencies. One key difference I saw between the groups was their willingness to share best practices. The small agencies seemed reluctant to share for fear of giving their competition an edge. The larger and more […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing

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