Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Popular SEO tool software company, Moz, launched a spam analysis feature within their link analysis toolset.
Geography plays an important part in creating customized and targeted marketing campaigns, and columnist Wesley Young lays out ways in which local search marketers can use geolocation to their advantage.
Negotiations likely to yield new terms for Search Alliance.
Links have become increasingly important for local search since Google’s Pigeon algorithm update, but columnist Greg Gifford reminds us that local link building tactics differ from “traditional” ones in important ways.
Google’s authorship program may be over, but columnist Eric Enge notes it’s still important to work on building authority.
Quiet for nearly two years, Blekko’s home page says its team and technology are now part of IBM’s Watson technology.
Local & Maps
SEM / Paid Search
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