Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo gives Google back some of the gains won after Firefox deal.
Do you need a marketing automation platform?
What bid management strategies will work to achieve your campaign goals? Columnist and former Googler Frederick Vallaeys outlines how to make the best decisions to maximize efficiency.
What’s in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with insights gleaned from a forthcoming Marin research report.
Local & Maps
SEM / Paid Search
The post SearchCap: Yahoo Search Share, PPC Management & Mobile Ads appeared first on Search Engine Land.