Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson goes under the hood to help you understand and master these campaigns.
Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape.
Google is serving up selfie videos from celebrities answering frequent questions about themselves.
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI).
While it makes lots of mistakes, it also gets lots of things right.
Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share.
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