Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Company says that capturing more reviews will help with local ranking.
Did Yandex’s new algorithm Palekh just go head to head with Google’s RankBrain?
Why does reputation-damaging content seem to appear so quickly in Google’s search results? Columnist Chris Silver Smith outlines his theory on why Google’s algorithm can give negative content greater ranking ability than it deserves.
Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.
In addition to the Doodle, Google has included a link pointing to a page about the holiday on its Arts and Culture website .
Local & Maps
SEM / Paid Search
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