Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Moves seek to provide enhanced data with more vertically specific attributes to various consumer search and discovery points.
There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date.
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.
If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities.
Local & Maps
The post SearchCap: ‘Yext for Food’, Google quality score & Local Ads appeared first on Search Engine Land.