Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- YouTube reports 224% jump in refugee-related searches since start of elections
Mar 24, 2016 by Amy Gesenhues
According to YouTube, refugee, immigration, gun control, economy and health care related searches have risen during the past year.
- 3 upcoming trends in paid search
Mar 24, 2016 by Mona Elesseily
What’s on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world.
- Dear SEOs: Please stop spamming Google Maps!
Mar 24, 2016 by Joy Hawkins
Columnist Joy Hawkins gives a lesson in what NOT to do when optimizing Google My Business profiles, based on her experiences cleaning up spammy listings.
- The state of cross-channel paid search, part 3: SEM & display
Mar 24, 2016 by Josh Dreller
In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results.
- Now we know: Here are Google’s top 3 search ranking factors
Mar 24, 2016 by Barry Schwartz
Google’s Andrey Lipattsev reveals links, content and RankBrain are the top three ranking signals in Google’s search algorithm.
- “B2B Marketing Automation Platforms: A Marketer’s Guide” updated for 2016.
Mar 23, 2016 by Digital Marketing Depot
The 4th Edition of Marketing Land’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business.
- Score deeper savings for SMX Advanced by coming as a team
Mar 23, 2016 by Search Engine Land
Search Engine Land’s SMX Advanced is designed to deliver leading-edge tactics in SEO, SEM, mobile, analytics and much more. Sign up as a team and score the deepest discounts available. At SMX Advanced, your team will: get actionable tips and strategies from expert-level search marketing veterans.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Local & Maps
SEM / Paid Search
The post SearchCap: YouTube election search trends, Google’s top search ranking factors & more appeared first on Search Engine Land.