Searchmetrics has published a retail-specific Google ranking factors document that looks at the top-ranking e-commerce sites and tries to analyze what factors make them rank higher in Google than others. This is similar to their general rankings factor study, but this one focuses on the retail sector.
Here are the main takeaways from the study, but it is worth downloading the full study over here.
The table below summarizes the percentage differences between the top 10 averages for e-commerce pages and the benchmark average values from the general ranking factors.
The following infographic shows the rank correlations for all ranking factors covered in this white paper and compares these with the correlations from the general ranking factor analysis.
Daniel Furch, head of content at Searchmetrics, said, “Most marketers appreciate that you need to create relevant, high quality content to perform well in search, but our latest study highlights that online retail and ecommerce marketers must also pay close attention to a variety of retail-specific factors. … This includes considerations such as ensuring content is structured with bullet points so that product details can be more easily scanned by visitors; making the online checkout section easily visible without scrolling; and — in most cases — avoiding ads on the page.”
You can download the full white paper over here.
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