How to SEO for inhouse search engine marketers

Ok, so you are really an IT person but your manager or CEO has asked you to also look into search engine marketing for the company website. You say ok, no sweat right, and after submitting to a few directories, and getting a couple back links and you figure your done. After a few weeks you don’t see any changes in the SERPS and start to wonder hmm,what’s the issue here. Well over the next few post I will give you some crucial tips that you should implement to further benefit from your SEO efforts, all of which should cost you little to nothing. Stay posted as you don’t want to miss the beginning, which is on page optimization.