The latest technology can track a consumer from one device to the next and one search to the next, creating a wealth of individual information. This rich data gives marketers the ability to develop a unique on-site and off-site marketing program for each consumer’s next purchase move. Businesses need to find the right balance between using this rich data to adapt their marketing quickly versus using it in ways that make consumers feel as though they are being stalked.
In this webcast from our sister-site Digital Marketing Depot, panelists Thad Kahlow and John Timmerman explain how analytics can provide better information to allow businesses to capitalize on opportunity as it happens, create strategies for sustained growth and strengthen customer relations without crossing the personal privacy line.
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