Next week are SocialPro and SMX Advanced in Seattle. Advanced itself offers two sessions on local. But if you want more in-depth, tactical advice on how to succeed in the hottest area in digital marketing you should attend the super-advanced, double-secret special edition of the Local Search Advantage workshop on June 21.
It will feature speakers from Google and Bing, as well as independent experts providing advanced tactics and practical advice on:
Google’s Ali Turhan, global product lead for emerging products, will be discussing new AdWords changes introduced at the recent Google Performance Summit — especially as they relate to local marketers, including promoted pins, customized local landing pages, longer AdWords copy and Store Visits measurement. This will be valuable for all marketers, not just local marketers.
Wordstream’s Larry Kim will weigh in on these changes and discuss which ones he thinks will really matter and why.
Voice search and virtual assistants will drive more and more search volume over time — 40% of voice queries carry local intent according to Microsoft — but most marketers have no idea how to get their content ready for voice search. Bing’s Purna Virji will discuss optimizing your content for virtual assistants and voice search. (There will be a main conference session on this at SMX East, but here’s your chance to get ahead of the curve.)
Finally LocalSEO Guide’s Dan Leibson will debut a comprehensive study that reverse engineers the Google local algorithm. This study was six months in the making, involving 15,000 local businesses in a hundred different metros. Leibson will pull out all the relevant tactical takeaways. The study was conducted in cooperation with the University of California.
After this workshop you’ll feel like you’ve been initiated into a secret society. SMX Advanced has sold out but the workshops still have space. You’re not going to want to miss it.
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