Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models aren’t up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics deserve credit for each conversion. The findings in this report from AdRoll should provide guidance on how to measure your campaign performance in the long and short term. Get your copy now.
The post SPONSOR MESSAGE: Attribution Modeling for Data-Driven Marketers appeared first on Search Engine Land.