SPONSOR MESSAGE: Content Creation Guide

According to CMI, 70% of B2B marketers are creating more content than they did one year ago — but is that content really making an impact? This Content Creation Guide from Salesforce Pardot provides step-by-step instructions to help you create a top-notch content strategy. You’ll also get access to six marketing templates to guide your content efforts in generating ideas for relevant and effective content based on business goals and tracking success with 14 key content marketing KPIs.

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