By Universal Search we mean the way Google ‚Äúblends‚ÄĚ results from ‚Äúvertical‚ÄĚ search engines like Google Images, Google Videos, Google Maps or Google News into its web search listings.
The study shows that for all searches, 85% of them contain some element of universal search blend. The most common are video results, followed by images, then news, shopping and maps. Here is the breakdown:
1. Videos: appear for 65% of keywords 2. Images: appear for 40% of keywords 3. News: appear for 16% of keywords 4. Shopping: appear for 6% of keywords 5. Maps: appear for fewer than 1% of keywords
In fact, Google Shopping Or PLAs jumped 200% from the 2013 study.
Here is a nice infographic summarizing the study:
Here are some additional highlights from the study, which is filled with awesome data:
You can download the whole study from SearchMetrics.