By Universal Search we mean the way Google â€śblendsâ€ť results from â€śverticalâ€ť search engines like Google Images, Google Videos, Google Maps or Google News into its web search listings.
The study shows that for all searches, 85% of them contain some element of universal search blend. The most common are video results, followed by images, then news, shopping and maps. Here is the breakdown:
1. Videos: appear for 65% of keywords 2. Images: appear for 40% of keywords 3. News: appear for 16% of keywords 4. Shopping: appear for 6% of keywords 5. Maps: appear for fewer than 1% of keywords
In fact, Google Shopping Or PLAs jumped 200% from the 2013 study.
Here is a nice infographic summarizing the study:
Here are some additional highlights from the study, which is filled with awesome data:
You can download the whole study from SearchMetrics.