Local SEO provider Placeable, which competes with a range of companies in the increasingly crowded national-local segment, has released new travel-related survey data (n=1,000).
The study’s findings, at least as presented, don’t tell an entirely coherent story about user behavior however.
Basically the survey says that travelers rely heavily on search — mobile search in particular — and have different preferences depending on the category of business being sought.
Below are the top-level findings:
Placeable adds that “bad experiences with brands while on vacation” can impact brand perception and consumer trust.
This finding is based on the notion of incorrect or inaccurate business listings. The company explains that roughly a third of people say that “a bad experience finding a national brand while on vacation would hurt their impression of the same brand at home.”