Marketing technology has permanently changed the way we market. Your message and media are only parts of the puzzle. Creating pleasing customer experiences depends on the mechanisms that create those experiences. Given that new reality, the parallels between marketing and software development are clear.
MarTech: The Marketing Tech Conference is focused on experiences created by applying software to the discipline of marketing.
Here’s what to expect next Tuesday and Wednesday:
Discussions that explore challenges beyond implementation, including the evolution of marketing strategy, operations, organisational structure, skill sets and culture. Check out the agenda.
Opportunities to meet marketing technology companies in the Expo Hall and discover new tools and services that enhance customer experiences…and increase your efficiency and profitability.
Networking and sharing with others passionate about marketing, technology and customer experience.
Meet top thought leaders and pioneering practitioners who are reimagining the field of marketing through the innovative use of marketing technology and “software thinking.”
MarTech Europe starts Tuesday. Register today!
The post Technology In The Service Of Marketing – Join Us For MarTech Next Tuesday! appeared first on Search Engine Land.