The ABCs Of Programmatic

The ABCs of Programmatic white paper from Marin Software is a detailed 18-page primer that will help you understand the huge programmatic opportunity and the lexicon and conventions you need to know to ride this latest wave of ad technology innovation to success.

Read this paper to understand the programmatic ecosystem, the five key data types, the nine types of targeting, the seven essential performance metrics and more. Visit Digital Marketing Depot to download your copy today.

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