The pressure is on today’s digital marketers, as responsibility for investing in the right software to more effectively manage customer data shifts to the marketing organization. It’s not enough anymore to be creative; you need to combine the art of marketing with the science of technology to automate marketing campaigns and achieve business goals.
But it’s easier said than done. The majority of marketers – 85% – say they don’t use marketing technology to its full potential!
On Thursday, June 9, join this Digital Marketing Depot webcast and explore the evolving role of the marketing technologist, and what it takes to be a compelling storyteller as well as a marketing technology whiz. We’ll discuss how to make your marketing more accountable to the C-suite, how to effectively scale your PPC, SEO, content and email marketing, and how to improve your marketing resource allocation for omnichannel marketing.