The term “user experience” gets tossed around a lot in the online marketing world these days. We use it as a justification for many choices, especially with regards to design, development, site architecture, and content strategy.
User experience is definitely here to stay, but how well do marketers really understand it? We may claim that we’re making changes to a website for the purpose of improving user experience, but are we actually basing these choices on any data?
In my column on Marketing Land today, I discuss several important things that online marketers ought to know about user experience. This article is part of a new series on Design, Usability and Conversion. Check it out!