According to Google, consumers overwhelmingly turn to their mobile devices (94% of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours.
Those lacking a focus on mobile are losing market share to their mobile local-savvy competitors. In this Digital Marketing Depot webcast, Tyler Ludwig and Lisa Williams will take us through the three strategies for mobile success, leadership, task completion and alignment.
Join us on August 11 to learn what turns off the mobile user, how paid search can attract qualified leads, what the greatest opportunity is in mobile, and focus on task completion to improve conversion.
Lisa Williams is the President of Sustainable Digital Marketing. She is an 18-year veteran of online marketing and has been featured in Kiplinger Magazine, Glamour Magazine, Boston Globe and The Oregonian. Lisa is on the SEMpdx (Search Engine Marketing Professionals of Portland Oregon) Advisory Board and member of SEMPO. She speaks at regional, national and international conferences on the topics of digital strategy, marketing integration, team development and leadership. She is a columnist for Momentology and State of Digital.
Tyler Ludwig serves as director of product and product strategy at Rio SEO, an award-winning software company focuses on local search for multi location businesses.
The post The Mobile Opportunity for Local and Multi-Location Businesses- August 11 Webcast appeared first on Search Engine Land.