For national brands targeting consumers at the local level, things have certainly changed. Consumers no longer move down a straight “buying path.” Rather, they zig-zag across channels, between devices and locations.
The good news is that advertisers can now combine location, search and behavior targeting to deliver mobile ads to consumers on the go.
In this webcast from our sister site, Digital Marketing Depot, Warren Zenna of Mobtext, Luke Edson of YP and Karen Burka of Third Door Media will discuss just how much today’s consumer journey has changed and what tactics national advertisers can take to capture consumers at the local level. You’ll learn the latest trends in mobile and consumer buying patterns; how to use location-based advertising most effectively; and how to combine location, search and behavioral targeting.
Register now at Digital Marketing Depot.
The post The New Customer Journey: Think Local, Act Mobile — October 15 Webcast appeared first on Search Engine Land.