Customer experience is the modern competitive battlefield. Eighty-nine percent of marketers today compete primarily on the basis of customer experience. Despite being a cross-functional initiative, marketing leaders are on the hook and on the front lines to deliver results in support of the customer experience mandate.
This guide from Gartner for Marketers shows you how to holistically approach customer experience, along with three specific steps to take that will align and activate customer experience efforts across your organization.
Vist Digital Marketing Depot to read it now.