About the only constant in the life of a search marketer is change. Changing algorithms, changing products and features, new online marketing channels… but there are other important changes that are vital to manage, such as developing new sites and acquisitions, handling corporate restructuring, on–boarding new leadership, helping team members in transition, and much more. Jeff Preston shares how he manages change for Disney, one of the largest and best–loved brands in the world.
Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle.
Follow along with the presentation slides below: