Even though Google needs SEOs and SEOs need Google, the search giant continues to make our jobs more challenging. The strategies and tactics that work for search and users has radically changed and yet there are still constants and will continue to be many opportunities for resourceful SEOs.
In this presentation, veteran search marketer Marshall Simmonds details the frustrations and risks faced by SEOs today, and will highlight the current and future opportunities for SEO and audience development.
Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle.
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