Why Google might not be able to stop “fake news”


Last week, Google pledged to fight “fake news” in its search results yet offered up no solutions to the problem. That’s likely because Google has no easy fix.

Google especially came under fire after it listed a site with incorrect “final” US presidential election counts as the top listing for searches such as “final votes” or “final election count.”

Media outlets soon picked up on this. In response, Google said that it would block advertising to sites that mispresent themselves and that it would work to fix the problem with its actual search results.

And yet, that site remains in the first page of results today for a search on “final election results.”

[Read the full article on Marketing Land.]

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