In truth every digital marketer should be interested in location-based search and marketing — 94 percent of conversions happen offline. And nearly half of mobile search carries a local intent. But if you’re professionally involved in local or mobile search, it’s a must attend. It’s going to be all tactical and mostly advanced content.
In the past the folks at Local U have programmed the SMX local workshop. They do a great job, but this time I was asked to develop the program and I’m happy to report we’ve got a GREAT lineup of speakers. Some of them you know; some are new to SMX. All are experts.
There’s also a broader array of topics, all directly tied into local and location-based marketing — everything from SEO and social to mobile SEM, offline attribution, reputation management, local tools and video. Here’s the list of topics and speakers:
Google My Business: Everything You Need to Know Now
Joy Hawkins Product Consultant @Imprezzio Marketing and Google My Business Top Contributor
Local SEO Strategy & Key Tactics (Bonus: Apple Maps Clinic)
Adam Dorfman, SVP Product & Technology, SIM Partners
Andrew Shotland, LocalSEOGuide
Driving and Tracking Online-to-Offline Conversions
Michael Mire, Co-founder SweetIQ
Executing a Winning Local-Social Strategy
Kelley O. Williams, Director the Honey Bee Company
Building or Fixing Your Online Reputation
Chris Silver Smith, President Argent Media
Mobile SEO, SEM and Attribution
Jaclyn Jordan, Senior Paid Search Strategist at WordStream
New Rules for Local-Mobile Search
John Busby, SVP Marchex
Top Tools for Local Marketers
Conrad Saam, General Manager Atticus Marketing
Leveraging Video for Local Lead Generation
Mat Siltala, Founder & President Avalaunch Media
Managing Multiple Locations: the In-House Perspective
Derik Beck, VP of Digital Marketing, Cottman Transmission and Total Auto Care
Heath Bradbury, eBusiness Marketing Manager, Advance Auto Parts
Advanced Tips and Tactics and audience Q&A
The day will be absolutely packed with tactics, best practices and practical advice. It’s going to be the most concentrated dose of local search and location-based marketing content you’ll get all year. You won’t want to miss it.
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