In this Digital Marketing Depot webcast, Ginny Marvin from Third Door Media and Frank Palmieri, Yahoo’s lead copywriter, will give you the tools to create compelling ad copy in just three easy steps. Attend this webcast and learn the key ingredients for creating copy that converts, proven strategies to develop engaging calls to action, and tips for testing ads to determine what really resonates.
Ginny Marvin, Paid Media Reporter, Third Door Media, writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
Frank Palmieri, Ad Creative Expert, Yahoo, manages a search and native creative strategy team in the finance and CPG verticals at Yahoo. Frank has more than ten years’ experience in the search industry. His team works hands-on with some of the largest companies in these industries, helping them drive optimal performance for their search and native accounts.