Yahoo has assembled an impressive list of search trends for 2013, covering 38 different “Top Searched” lists on everything from top searches overall to top searched cookies (yes, the ones you eat).
For the first time ever, Yahoo included top trends on Tumblr in its year in review, highlighting the most viral blogs on Tumblr, along with new and notable blogs, and the top ten Tumblr fashion trends.
Last year, Yahoo says the election season greatly impacted its top searches, but the most popular searches for 2013 revolved around celebrities like Miley Cyrus, Kim Kardashian, Kate Upton and Selena Gomez. The only government-related search in the top ten overall top searches for 2013 was “Obamacare”, winning the No. 6 spot.
Making its first ever appearance, Tumblr’s top trends were a new addition to Yahoo’s year in review. The Official White House Tumblr ranked No. 1 for top ten new and notable blogs, followed by the Daily Bugle and Menswear Dog. The top 10 fashion trends on Tumbler included Hipster, Grunge, Indie, Pale and Swag. Greg Pembroke’s Reasons My Son Is Crying was the most viral blog on Tumblr this year.
For anyone curious about the most popular who, what, when, why and how questions asked on Yahoo, the site pulled the top ten searches for each category. Here’s a quick list of each category’s No. 1 question:
George Zimmerman also appeared in the top searched news stories on Yahoo, taking the No. 5 spot after Jodi Arias trial, Obamacare, Boston Marathon bombing and Royal baby birth.
The top three sports teams searched on Yahoo in 2013 included the Dallas Cowboys, Boston Red Sox, and Green Bay Packers. Women ruled the list for most searched athletes, earning six of the ten spots.
For entertainment searches, Star Trek Into the Darkness was the most searched movie on Yahoo, followed by Iron Man 3 and The Hunger Games: Catching Fire. American Idol was the top searched reality TV show, while Walking Dead took the No. 1 spot for top searched TV drama in 2013. The top searched female celebrity was Miley Cyrus, and the top searched male celebrity was Justin Bieber.
For top obsessions of 2013, a category Yahoo defined as “top searched” plus “top gainers”, Duck Dynasty, Breaking Bad and The Walking Dead/zombie apocalypse topped the list. Other 2013 “top obsessions” included twerking, snapchat and selfie.
And the No. 1 cookie searched on Yahoo in 2013? Chocolate chip, of course.