Our All Things SEO column covers a wide range of topics within the realm of organic search, and this past year saw no dearth of material for our columnists.
Perhaps one of the most widely discussed issues within the SEO community in 2013 was the loss of keyword referral data, as Google moved to encrypt all search activity this past September. SEOs relying on this keyword data were forced to change up their tactics and adjust their strategies to accommodate this development.
Semantic search was another hot topic in 2013. Although the Schema.org initiative was launched in mid-2011, the announcement of Google’s new Hummingbird algorithm served as a wake-up call for marketers to start getting serious about structured data markup. With the search engine shifting focus away from keywords and toward user intent, understanding the inner workings of semantic search became a top priority for SEOs this year.
What other topics did search engine optimization professionals care about in 2013? Take a look at our top 10 All Things SEO columns from this year:
Our columnists have done an excellent job of rounding out Search Engine Land’s news coverage with practical advice and insights throughout the year, and we can’t thank them enough for their contributions. Here’s to another great year in 2014!