Zig Zag: Understanding The Changes In Local Search Behavior

YP Marketing Solutions commissioned IDC to conduct a survey to explore consumer search habits to better understand how local search is evolving and what that means for national media planning and buying strategies.

“ZigZag: The New Consumer Journey Zeitgeist” from YP is a summary of their findings that provides a clear insight into the behavior of searchers today. Click here to download your copy.

The post Zig Zag: Understanding The Changes In Local Search Behavior appeared first on Search Engine Land.

Zig Zag: Understanding The Changes In Local Search Behavior

YP Marketing Solutions commissioned IDC to conduct a survey to explore consumer search habits to better understand how local search is evolving and what that means for national media planning and buying strategies.

“ZigZag: The New Consumer Journey Zeitgeist” from YP is a summary of their findings that provides a clear insight into the behavior of searchers today. Click here to download your copy.

The post Zig Zag: Understanding The Changes In Local Search Behavior appeared first on Search Engine Land.