December 15, 2017

SearchCap: Net neutrality, AdWords grants & EU licensing fees

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Net neutrality, AdWords grants & EU licensing fees appeared first on Search Engine Land.

December 15, 2017

European press agencies push for licensing fees for their content from Google, Facebook

It remains to be seen whether European legislators and regulators will pick up the cause, but there's a possibility that they will.

The post European press agencies push for licensing fees for their content from Google, Facebook appeared first on Search Engine Land.

December 15, 2017

Optimizing for Hanukkah: Sometimes it’s still strings, not things

Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it's not perfect yet.

The post Optimizing for Hanukkah: Sometimes it’s still strings, not things appeared first on Search Engine Land.

December 15, 2017

How to generate links that drive traffic, not just ranking

Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.

The post How to generate links that drive traffic, not just ranking appeared first on Search Engine Land.