March 21, 2019

Let Customer Reviews Drive Your Conversions

Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly increase clickthrough and conversion rates? More than three-quarters of consumers now consult online reviews before making a purchase. Isn’t it time to put your customer reviews to work to increase sales? Join our […]

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March 21, 2019

Google’s March 2019 core quality update: Stories of recovery

Here's an early look at a nutrition, small e-commerce and larger informational site after the March update. Each made changes based on clues from Google’s Quality Raters’ Guidelines; all saw gains in traffic after the update.

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March 21, 2019

Google launches News Initiative subscriptions lab for publishers

The company also announced new fact-checking tools and other efforts to stop the spread of 'misinformation.'

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March 21, 2019

Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing)

But no, this doesn't confirm Google is using engagement metrics in rankings.

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