Amazon's advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities.
The post Leveraging Amazon search ads in a time of rapid change appeared first on Search Engine Land.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Cortana integration efforts & content accessibility appeared first on Search Engine Land.
Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first step towards safeguarding your brand equity. Answered in this report: Does brand bidding impact your […]
The post Stop losing clicks to your competitors. Protect your brand in search. appeared first on Search Engine Land.
We're heading toward a voice-first world for publishers, retailers and brands.
The post Microsoft seeks more Cortana distribution, deeper integration on Android, iOS appeared first on Search Engine Land.