October 19, 2017

New campaigns Overview tab rolling out in Bing Ads accounts

Offering a high-level, customizable view of advertiser accounts

The post New campaigns Overview tab rolling out in Bing Ads accounts appeared first on Search Engine Land.

October 19, 2017

Getting the most out of Google’s new sitelinks

Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.

The post Getting the most out of Google’s new sitelinks appeared first on Search Engine Land.

October 19, 2017

Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option

In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.

The post Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option appeared first on Search Engine Land.

October 18, 2017

Search community mourns loss of veteran link builder Eric Ward

Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw on the topic – at a Search Engine […]

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