A great way to keep customers and potential customers coming back to your site is to produce regular content in the form of news or a blog. When people learn that they can find interesting bits of news or commentary on your site on a regular basis, they will form a habit of returning.
Our Albuquerque web design experts can set you up with a content management system that will give you all the tools you need to provide fresh content. But here are some tips that can help you take advantage of this great form of content SEO, Albuquerque businesses can employ.
Keep pages or blog entries focused
The first thing you want to keep in mind is that every page or blog entry should have a topic, and you will want to stay focused on that topic for the most part. That doesn’t mean that your content must be stiff like a third-person headline newspaper story, but it does mean that you don’t want to ramble too much. The title of your articles or blog posts will attract people interested to see what you have to say about the topic, and if you can’t stay on point, they will lose interest and move on.
Keep content related to site topic
Not unlike the last point, you want to generally keep your articles somewhat relative to the general purpose of your site. This is especially true if this is a company web site, because readers will expect certain topics. The personal blogs of employees can deviate from the main topic that will the general site, so you have some leeway there. But if you really want to get off on other topics, consider starting a separate site and link to it from your main site. If people are coming to your comic book shop’s Web site, they probably are not interested in what you think about the governor’s position on sewer plant subsidies. They want to read about the comics industry. So for the most you want to stay on topic.
Separate personal from business
When you do want to ramble, save it for a separate section at the end of your articles so that readers will consistently know that this section is where you talk about personal asides, or whatever. After all, your readers will like the sense that there is a real person behind the screen, and they will appreciate little insights into your everyday thinking. But you don’t want to go wishy washy and make your articles into long diatribes about nothing but you thinking aloud to anyone who will listen. You should keep your articles focused.
Link to off-topic material
For those readers who really want a deeper look into your personal life and attitudes, you can always maintain a separate blog if necessary. This gives you the best of both worlds. You can share more of your personal opinions, hobbies and interests without cluttering up your main business site with things many of your readers are not going to care about.
So once you let our web experts set you up with the best web design Albuquerque has ever seen, along with the finest New Mexico Search Engine Optimization, your visitors will be checking back regularly to see what astounding insights you have into your industry. And hooking your visitors with excellent content is the best SEO Albuquerque money can buy.