For business websites, the goal is getting visitors to take action. In this tutorial you’ll learn how to design for business goals in sixty seconds!
This is part of a series of quick video tutorials on Tuts+. We’re introducing a range of subjects, all in 60 seconds–just enough to whet your appetite.
Here you’ll find the content of the “captions.sbv” file, which we can use to add subtitles to the screencast. Turn subtitles on by clicking the Subtitles/CC button on the player–click the settings gear icon to select the language:
For business websites, the goal is getting
visitors to take action. In this video
learn how to design for business goals
in 60 seconds.
First, ask your client what action they
want site visitors to take. It could be
requesting a quote, filling in a form or
downloading an app, for example.
Now decide on your “call to action”, like buttons
or links reading “Download App”.
Add your call to action above the fold, so visitors see it
clearly as soon as they arrive.
If there’s a product or service
illustration, be sure to include it.
Add some clear, easily read supporting
reasoning to convince people to take
Make any extra elements smaller and less
prominent than what you’ve already done.
When setting colors make sure that you
use the business or product’s color
scheme, and add anything else, like extra
information, below the fold. And that’s
how you design for business goals in